Nuatan® is an innovative, 100% bio-based and industrially compostable bioplastic developed by Crafting Plastics Studio. Designed to replace fossil fuel-based materials in durable consumer goods, it offers high performance with zero environmental waste. Its versatility makes it suitable for applications ranging from interior design objects and fashion accessories to houseware, electronic components, and bespoke installations.
Crafting Plastics Studio, the creators of Nuatan®, required a new website to showcase the potential and applications of this unique bioplastic material. The website design was developed by Studio Vedet in Milan, while I was responsible for creating the site structure, writing the content, and building the website. This included curating and positioning imagery and copy to achieve the desired visual and narrative impact, while also providing UX improvements to enhance the user journey.
Content Writing and Management
Project Management
Sitemap
UX Consultancy
Strategy and Marketing
Nuatan, Crafting Plastics
2024