About

Hi everyone!

Profile picture of Vanda Belakova
I am a multidisciplinary freelancer providing services in communication, digital marketing, content, project management, and UX.

With over 17 years of professional experience in prestigious design and advertising studios, brand consultancy, production house, and tech company, I now help to build successful brands by establishing their marketing strategies and online presence. I offer knowledge of design and production processes, passion for user-centric approach and ability to turn insights into business achievements.

In my free time I am a dedicated Yoga Teacher passionate about enhancing other's wellbeing. I am equally committed to continuous self-improvement and lifelong learning — values that are reflected in my professional work, which is consistently marked by attention to detail, empathy, and genuine care.

Services

Communications, Digital Marketing, Content
Strategic Communications
Digital Marketing (Social Media, Web)
Social Media and Performance Analysis
Content Strategy, Content Writing
Concept Development, Ideation
Localisation, Transcreation
Web, Content Management (CMS)
Visual Curation and Content Execution

Project Management
Global Project Management (Agile, Lean)
Stakeholder and Partner Management
Process and Workflow Management
Team Management
Leadership, Mentoring

Marketing and Production
Communication and Marketing Strategy
Campaign Planning and Execution
Advertising and Branding
Photo Production
Video Production and Motion Design

UX
UX Research (Competitor Analysis, User Interviews, Surveys, Data Analysis)
User Testing (Usability Testing, A/B Testing, Preference Testing)
User Flow, User Journey, Personas Sitemaps and Wireframing
Prototyping (Figma)
Accessibility WCAG 2.0
Monitoring and Reporting

Experience

Multidisciplinary Freelancer
April 2022 – Present

Senior Global Project Manager for UNICEF
VML, Lisbon
July 2023 December 2025

Project & Content Lead, UX Specialist
Axel Springer - Ladenzeile, Berlin
February 2018 – March 2022

Project & Communication Manager
Book Greener, Bali
January 2017 – May 2017 (volunteer experience)

Project Manager
Big Fish, London
September 2014 – November 2016

Project Manager & Co-founder
Matus Bence Image Works, Bratislava
September 2011 – June 2014

Account Manager
MUW Saatchi & Saatchi, Bratislava
February 2009 – August 2011

Clients

Education

Certified Professional Trainings:

‍Social Media Marketing
Meta
May 2025 - January 2026

UX Professional Certificate
Career Foundry, Berlin, Germany
May - October 2022

Foundations of UX Design
Google
January 2022


Higher Education:


Scholarship - International Business
ESCP Business School, Paris
2007

Master - Business and Marketing
University of Economics, Bratislava
2003 2008


Additional Trainings:

UX Foundations: Accessibility
LinkedIn, 2022

Accessible UX Writing
Udemy, 2022

UX/UI Essentials Bootcamp
Axel Springer, 2021

Cybersecurity
Axel Springer, 2021

Compliance and Business Ethics
Axel Springer, 2021

Strengthening communication in teams and projects
Axel Springer, 2020

Tools

IT
MacOS, MS Office, Windows, WPP cloud

Project Management and Collaboration
Jira, Miro, Trello, Slack, Notion, Zoom, Microsoft Teams, Google Workspace

Web and Content Management
Canva, WordPress, Webflow, Shopify, Optimizely

SEO and Analytics 
Meta Business Suite, Google Analytics, Hootsuite, AdWords, Tableau, Google Keyword Planner, Semrush

UX
Figma, Adobe Photoshop, Proto, Balsamiq, Google Forms, Typeform, Survey Monkey, Mailchimp, Optimal Workshop, Usability Hub, User Testing, Loom

Starting a new project?
Let's work together!

hello@vandabelakova.com